The business of speed.
Covered and connected.
Business of Speed sits at the intersection of media, brand strategy, and motorsport. We cover the financial, strategic, and commercial side of F1, IndyCar, and racing. And we help brands plug into that world through partnerships, content, and strategy.
What we do
We are not a traditional publication. We are not a consultancy. We are not an agency. We are a hybrid of the three. The editorial makes us credible. The partnerships make us useful. The combination is what makes us different.
Content
Partnering with athletes, brands, circuits, rights holders, and teams to create intelligent messaging that connects.
Partnerships
Crafting the narrative that turns a sponsorship into a story. Clarity that sells the "why" behind the deal.
Event Correspondence
Insider-led coverage and facilitation at circuits to deepen client and partner relationships and build authority.
C-Suite Engagement
Executive-level content on racing's ecosystem, investment trends, and cultural leverage for leadership teams.
The editorial
Our newsletter, podcast, and field notes cover the money and business behind F1, IndyCar, and the ladder series. Deep dives into sponsorship strategy, regulation economics, media rights, team finances, and the business dynamics behind competitive outcomes. Our insights have been featured in Bloomberg, Sportico, Adweek, and TBPN.
The brand side
High-level engagement for athletes, brands, circuits, series, and teams. We work with clients through newsletter and podcast sponsorship, custom content creation, social amplification, and strategic partnership messaging. If your brand needs visibility in the motorsport business space, we can help you get there through content that our audience already trusts.
Our foundation
Vincenzo Landino
Partner + Managing Director
U.S.-based Formula 1 business strategist and first generation Italian-American entrepreneur. Since 2014, Vincenzo has focused on humanizing brands through content strategy and production, working with clients including NASCAR, Las Vegas Grand Prix, Snapdragon, T-Mobile for Business, SAP, Oracle, Adobe, and more. He turned Business of Speed into a trusted voice in the motorsport sponsorship and partnership ecosystem.
Lali Michelsen
Partner + Chief Creative Officer
Career-long marketing, advertising, and communications leader. Former creative director at Wunderman, Dentsu, Y&R, and PUREBLINK. Partner and Chief Creative Officer at Business of Speed, where she connects brands to the action through content creation, partnership messaging, and dynamic activations.
As Seen In
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