Barilla and the Business of Taste
Barilla put 220 members of the Formula 1 community at one table on the Monza grid
Business of Speed is editorial, brand partnerships, and content strategy for the world of speed, automotive, and racing. We cover it and we help brands plug into it.
The Business of Speed newsletter and field notes. Original analysis on the financial, strategic, and commercial side of F1, IndyCar, and racing. Free on Substack.
Read our field notes →The Business of Speed podcast. Conversations on the money, strategy, and people behind racing. Available on Apple Podcasts, Spotify, and YouTube.
Listen to the podcast →Content, partnerships, event correspondence, and C-suite engagement for athletes, brands, circuits, and teams in the motorsport space.
Work with us →Barilla put 220 members of the Formula 1 community at one table on the Monza grid
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At 26, Lando Norris is moving from audience ownership into the brutal economics of junior racing
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