Formula 1 Brief
Barilla and the Business of Taste
Barilla put 220 members of the Formula 1 community at one table on the Monza grid
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Field Notes
Quick takes, observations, and analysis from the grid. For deeper dives delivered right to your inbox, head over to our Substack newsletter.
Formula 1 Brief
What Sports Keep Getting Wrong About Creators
Sports properties keep handing premium access to the biggest creators they can find.
Formula 1 Brief
Lando Norris Building the Ladder
At 26, Lando Norris is moving from audience ownership into the brutal economics of junior racing
Formula 1 Brief
Netflix Built F1’s Characters, Now Every Streamer Wants Racing
Prime Video, Disney+, Netflix, and Fox Nation are buying more motorsport documentaries as racing becomes a year-round subscriber and retention product.
Formula 1 Brief
Beyond a Name: Revolut’s Global Plan
Formula 1’s first Audi team shows why a $115 billion fintech paid for compulsory exposure before championship results
Formula 1 Brief
Fred Vasseur: The Cultivator
Building the businesses the rest of the sport runs on and commanding the most valuable team in Formula 1.
IndyCar Brief
IndyCar’s 3.3 Million Viewers and F1’s Apple Math | August 26 2026 LIVE 🔴
A recording from Vincenzo Landino's live video
Formula 1 Brief
NY Jets Owner, Woody Johnson Buys Into Aston Martin F1
Plus: What Verstappens new deal means for Red Bull and the driver market
IndyCar Brief
What the Walter Investigation Does to Motorsports
The insurer under subpoena sponsors an Andretti, while its CEO runs Cadillac F1, Andretti, Spire, WTR and Walkinshaw. What it does to each.
Formula 1 Brief
Did Formula 1 have a bad quarter, or a bad calendar?
Did Formula 1 have a bad quarter, or a bad calendar?
Formula 1 Brief
Accessibility Has a Price
Subscriber overload is real.
IndyCar Brief
If You Don't Tell Your Story, Somebody Else Will
Watch now (58 mins) | Chip Ganassi joins the Business of Speed podcast
Formula 1 Brief
What I Learned From Listening to a Flavio Briatore Interview
He disclosed his own bonus trigger, put a price on his investor’s stake, and quoted audience numbers that run high
Formula 1 Brief
Nobody Is Interested in How You Drive Your Car
F1 CEO weighs in on fan interest
Formula 1 Brief
Claire Williams: The Cost of Responsibility
She spent nine years trying to save her father's team. She spent one August afternoon signing it away.
Formula 1 Brief
The Athlete’s Second Career Now Starts on LinkedIn
The platform everyone files under corporate housekeeping became the room where athletes build their next business while the first career is still running
Formula 1 Brief
How a Duke's Driveway Became Motorsport's Biggest Stage
A rejected planning application in 1993 turned into one of the biggest car-launch platforms on earth
Formula 1 Brief
Two Fraud Convictions. Seven F1 Titles. One Flavio Briatore.
Two fraud convictions he never served, two Formula 1 titles, a $100 million nightlife empire, and now a front-row seat to a $3 billion stake fight he’s chosen to watch.
Formula 1 Brief
Twenty Four Runways per Year
Watch now | M&S staged the first fashion show ever held on a Formula 1 pit lane
Formula 1 Brief
The £32M deal that saved Silverstone
A members’ club almost handed back the British Grand Prix in 2017
Formula 1 Brief
What the Bahrain and Saudi Arabia Cancellations Reveal About F1 Calendar's Weakest Link
The Middle East pays the most to host Formula 1. Now missiles are landing where the paddock sleeps.
Formula 1 Brief
How FinTech is Taking Over Formula 1 Sponsorship
Finance and fintech sponsors on the F1 grid grew 70% in a single season. The money is real, the strategy is deliberate, and the mix tells you where financial services marketing is headed.
IndyCar Brief
From £9.61 to the Indy 500 Podium: The Omologato Story
Watches and racing have shared DNA for a century. Shami Kalra built a brand that proves you don’t need six figures to carry it.
Formula 1 Brief
The Man from Muncie
Pricing out risk as an investment strategy
Formula 1 Brief
A Beginner's Guide to Formula 1: Part 3 — The Culture
The Sport, the Business, the Culture
Formula 1 Brief
A Beginner's Guide to Formula 1: Part 2 — The Business
The Sport, the Business, the Culture
Formula 1 Brief
A Beginner's Guide to Formula 1 Ahead of the 2026 Season
The Sport, the Business, the Culture
Formula 1 Brief
Why is McLaren Betting on Golf?
F1 and golf share the same customer. McLaren wants to sell to them twice.
Formula 1 Brief
The Value of a Well-Timed Exit
Nico Rosberg and the Luxury of Control
IndyCar Brief
IndyCar Just Gave Honda and Chevrolet Something No Series Has Ever Offered
And that single move may have solved motorsport’s most persistent business problem
IndyCar Brief
The Andretti Name is Back in Formula 1
The most interesting things I've stumbled across this week
Formula 1 Brief
Apple's New F1 OS
What a $150M-a-year platform bet actually looks like.
Formula 1 Brief
The numbers behind F1’s biggest financial year
$3.87B in revenue, 6.75M fans, and a stacked 2026
Formula 1 Brief
The Town Square That Racing Never Replaced
FOX brings back SPEED
Formula 1 Quick Hit
Etihad becomes Official Partner of McLaren F1 and McLaren United Autosports WEC Hypercar
Three developments in the last week have reshaped the Formula 2 silly season. Here is what moved and why it matters for the F1 pipeline.
Formula 1 Brief
What's Past is Prologue
Lewis Hamilton wants to be unavoidable
Formula 1 Quick Hit
The Power Struggle Red Bull Won't Talk About
The internal tension between Red Bull's chassis and powertrain divisions is shaping their 2026 campaign more than any regulation change.
Formula 1 Brief
Apple Bringing F1 Races to IMAX
Apple is building F1’s first three-tier distribution architecture
Formula 1 Brief
The Case for Creative Directors in Motorsport
Why creative leadership is no longer optional in motorsport, especially for F1.
IndyCar Deep Dive
IndyCar's TV Deal Is Better Than You Think
The numbers everyone is citing miss the structural advantages baked into IndyCar's new media agreement. Here is what the deal actually does.
Formula 1 Brief
They Spent $3 Billion and Never Won. Now They're Back
Is Toyota Buying an F1 Team Without Buying an F1 Team?
Formula 1 Quick Hit
McLaren's Quiet Engineering Revolution
The turnaround at Woking is not about one hire or one concept. It is about a systematic rebuild of engineering culture that took three years to show results.
Formula 1 Brief
The Fernando Alonso Ecosystem
He's preparing racing for life after him
Formula 1 Brief
Aston Martin Isn’t Sleeping on Silicon Valley. It’s Sleeping With It.
Eight Sleep x Aston Martin partnership signals something bigger
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