Formula 1 Brief
Kimi Antonelli and the Italy That Raised Him
Seventy-three years after Alberto Ascari's last title, a Mercedes driver from Bologna has given Ferrari country another allegiance.
Formula 1
The money, strategy, and business behind Formula 1. Independent financial and competitive analysis from Business of Speed.
Formula 1 Brief
Why Christian Horner Is in No Rush to Return to Formula 1
Christian Horner told me he has no team in mind and no clear picture of his next chapter. Competition still drives him; for now, the open question is part of the appeal.
Formula 1 Brief
Apple Sells F1 Race Integrations to American Express and Ford in Its First Season, Now Pitching 2027
Apple's VP of Ads says F1 sponsors on Apple TV beat U.S. connected TV benchmarks on brand lift, and season two is now for sale.
Formula 1 Brief
Could Malaysia’s F1 Proposal Could Bring Old Circuits Back?
Malaysia’s proposal could give hosts facing conflict somewhere else to race, while creating another way to keep historic tracks on the F1 calendar
Formula 1 Brief
Apple Should Take F1 In Germany, With Free Television Written Into the Deal
Sky’s German contract expires after 2027. Its British and Italian agreements run into the 2030s.
Formula 1 Brief
Why Kim Kardashian Matters to Formula 1’s New Audience
What Apple’s Eddy Cue understands about celebrity power and giving new fans an entry point to F1
Formula 1 Brief
Formula 1 Signs a 10-Year Rwanda Deal for Africa's Return in the Early 2030s
The African Grand Prix will run at a new circuit near Kigali. F1 hasn't announced the first race's year.
Formula 1 Brief
María De Villota Helped Carlos Sainz Chase Formula 1 While Pursuing Her Own Place
María was pursuing a place on the F1 grid herself, and spent time coaching young drivers.
Formula 1 Brief
The Bar for New Grands Prix is “Really High”
F1’s Chief Race Promotion Officer says the series wants to create new history when it comes to selecting new Grands Prix locations
Formula 1 Brief
Dolby Wants F1 on Apple TV to Feel Closer to the Track, Starting with the Sound
Apple and Dolby will use F1's existing trackside microphones to bring more of the circuit's sound into U.S. homes, starting October 23.
Formula 1 Brief
Kyalami's Last Grand Prix Had Prost, Senna, and a Return Date That Never Happened
March 14, 1993 opened a new F1 season. The circuit's financial troubles turned it into Africa's last race.
Formula 1 Brief
The FIA Had to Patch Every Car Before the Bahrain Grand Prix in Malaysia Could Begin
Sepang exposed the risk of a shared control system when rain, slow cars, and a wet-weather setting met for the first time in a race start.
Formula 1 Brief
Liberty Media, Gulf Host Fees and Malaysia’s F1 Return Bid in 2027
FWONK rose after Domenicali reaffirmed the Qatar and Abu Dhabi dates. Malaysia opened talks on a permanent slot that would require the fee Bahrain covered for the Sepang one-off.
Formula 1 Brief
The Bahrain Grand Prix in Malaysia Is a Strange Test of What Formula 1 Is Worth
Bahrain pays the hosting fee and keeps ticket revenue, leaving Malaysia with a visitor-spending test that excludes the highest cost of a permanent return.
Formula 1 Brief
What Won the Apple-F1 deal
Apple paid a premium for U.S. rights after three years working inside Formula 1, but Eddy Cue’s pitch also left room for Netflix
Formula 1 Brief
Inspired by Bruce McLaren’s Family Garage
The 2026 wordmark honors Bruce’s childhood garage
Formula 1 Brief
MSC Cruises Titles Portugal, Belgium, and Türkiye for 2027
The cruise line keeps a three-race annual plate buy and swaps Barcelona, Austin, and São Paulo for two calendar returns plus Spa.
Formula 1 Brief
The Business of Selling Access to People Who Came for the Race
F1’s biggest product may be a place where clients, brands, and media can meet with a reason to stay
Formula 1 Brief
What the Bahrain and Saudi Arabia Cancellations Reveal About F1 Calendar's Weakest Link
The Middle East pays the most to host Formula 1. Now missiles are landing where the paddock sleeps.
Formula 1 Brief
How FinTech is Taking Over Formula 1 Sponsorship
Finance and fintech sponsors on the F1 grid grew 70% in a single season. The money is real, the strategy is deliberate, and the mix tells you where financial services marketing is headed.
Formula 1 Brief
The Man from Muncie
Pricing out risk as an investment strategy
Formula 1 Brief
A Beginner's Guide to Formula 1: Part 3 — The Culture
The Sport, the Business, the Culture
Formula 1 Brief
A Beginner's Guide to Formula 1: Part 2 — The Business
The Sport, the Business, the Culture
Formula 1 Brief
A Beginner's Guide to Formula 1 Ahead of the 2026 Season
The Sport, the Business, the Culture
Formula 1 Brief
Why is McLaren Betting on Golf?
F1 and golf share the same customer. McLaren wants to sell to them twice.
Formula 1 Brief
The Value of a Well-Timed Exit
Nico Rosberg and the Luxury of Control
Formula 1 Brief
Apple's New F1 OS
What a $150M-a-year platform bet actually looks like.
Formula 1 Brief
The numbers behind F1’s biggest financial year
$3.87B in revenue, 6.75M fans, and a stacked 2026
Formula 1 Brief
The Town Square That Racing Never Replaced
FOX brings back SPEED
Formula 1 Quick Hit
Etihad becomes Official Partner of McLaren F1 and McLaren United Autosports WEC Hypercar
Three developments in the last week have reshaped the Formula 2 silly season. Here is what moved and why it matters for the F1 pipeline.
Formula 1 Brief
What's Past is Prologue
Lewis Hamilton wants to be unavoidable
Formula 1 Quick Hit
The Power Struggle Red Bull Won't Talk About
The internal tension between Red Bull's chassis and powertrain divisions is shaping their 2026 campaign more than any regulation change.
Formula 1 Brief
Apple Bringing F1 Races to IMAX
Apple is building F1’s first three-tier distribution architecture
Formula 1 Brief
The Case for Creative Directors in Motorsport
Why creative leadership is no longer optional in motorsport, especially for F1.
Formula 1 Brief
They Spent $3 Billion and Never Won. Now They're Back
Is Toyota Buying an F1 Team Without Buying an F1 Team?
Formula 1 Quick Hit
McLaren's Quiet Engineering Revolution
The turnaround at Woking is not about one hire or one concept. It is about a systematic rebuild of engineering culture that took three years to show results.
Formula 1 Brief
The Fernando Alonso Ecosystem
He's preparing racing for life after him
Formula 1 Brief
Aston Martin Isn’t Sleeping on Silicon Valley. It’s Sleeping With It.
Eight Sleep x Aston Martin partnership signals something bigger
Read the newsletter
The money and business behind F1 and motorsport. Free on Substack.
Free. No spam. Unsubscribe anytime.