Formula 1 Brief
Claire Williams: The Cost of Responsibility
She spent nine years trying to save her father's team. She spent one August afternoon signing it away.
Formula 1
The money, strategy, and business behind Formula 1. Independent financial and competitive analysis from Business of Speed.
Formula 1 Brief
The Athlete’s Second Career Now Starts on LinkedIn
The platform everyone files under corporate housekeeping became the room where athletes build their next business while the first career is still running
Formula 1 Brief
How a Duke's Driveway Became Motorsport's Biggest Stage
A rejected planning application in 1993 turned into one of the biggest car-launch platforms on earth
Formula 1 Brief
Two Fraud Convictions. Seven F1 Titles. One Flavio Briatore.
Two fraud convictions he never served, two Formula 1 titles, a $100 million nightlife empire, and now a front-row seat to a $3 billion stake fight he’s chosen to watch.
Formula 1 Brief
Twenty Four Runways per Year
Watch now | M&S staged the first fashion show ever held on a Formula 1 pit lane
Formula 1 Brief
The £32M deal that saved Silverstone
A members’ club almost handed back the British Grand Prix in 2017
Formula 1 Brief
Ben Sulayem removes the ceiling
Who controls the money, who controls the room, and who's cooking dinner for Leclerc
Formula 1 Brief
Eddie Jordan: The Dealer
F1's most charismatic dealmaker turned carpet remnants into a $600 million estate.
Formula 1 Brief
DAZN Hired 48 Creators to Cover the World Cup
Creators owning sports content is settled. The open question is who actually banks the attention, and most of it sits on rented land.
Formula 1 Brief
The Monaco Grand Prix You Don't See on TV
The race is the least of it. The harbor, the build, the money all happen off camera.
Formula 1 Brief
Don’t You Dare Get Rid of Monaco
I’m still telling you to keep your hands off Formula 1’s most boring, most beautiful, most pointless race.
Formula 1 Brief
Thinking About Thinking
F1 teams can't outspend each other anymore, so they're buying brains
Formula 1 Brief
The Best F1 Audience Report Just Came from Pinterest
The Summer 2026 Trend Report shows what today's F1 fan actually does on a race weekend: searches, wears, eats, and posts the sport into their feed.
Formula 1 Brief
Gucci’s $150M Turnaround Bet on Formula 1
Kering paid a reported $150M to put Gucci’s name on a fifth-place F1 team. The deal is turnaround infrastructure for the house as much as sponsorship for Alpine.
Formula 1 Brief
Victory Tastes Like Milk
How a thirsty driver, his mother, and one orange-juice heresy turned a glass of milk into the holiest ritual in American sport
Formula 1 Brief
A Racer to the Last Lap
Kyle Busch (1985–2026) won more races than anyone in NASCAR history. The only word that ever really fit him was the simplest one.
Formula 1 Brief
Who is Katherine Legge and What is the Double?
The business of speed is now playable
Formula 1 Brief
Anduril's #24 Paint Scheme Drops for San Diego
BoS got the exclusive first look at the paint scheme William Byron will run at the inaugural Anduril 250
Formula 1 Brief
Italy Is Back
The Italians may have their saviour, and he's not wearing red
Formula 1 Brief
What the Bahrain and Saudi Arabia Cancellations Reveal About F1 Calendar's Weakest Link
The Middle East pays the most to host Formula 1. Now missiles are landing where the paddock sleeps.
Formula 1 Brief
How FinTech is Taking Over Formula 1 Sponsorship
Finance and fintech sponsors on the F1 grid grew 70% in a single season. The money is real, the strategy is deliberate, and the mix tells you where financial services marketing is headed.
Formula 1 Brief
The Man from Muncie
Pricing out risk as an investment strategy
Formula 1 Brief
A Beginner's Guide to Formula 1: Part 3 — The Culture
The Sport, the Business, the Culture
Formula 1 Brief
A Beginner's Guide to Formula 1: Part 2 — The Business
The Sport, the Business, the Culture
Formula 1 Brief
A Beginner's Guide to Formula 1 Ahead of the 2026 Season
The Sport, the Business, the Culture
Formula 1 Brief
Why is McLaren Betting on Golf?
F1 and golf share the same customer. McLaren wants to sell to them twice.
Formula 1 Brief
The Value of a Well-Timed Exit
Nico Rosberg and the Luxury of Control
Formula 1 Brief
Apple's New F1 OS
What a $150M-a-year platform bet actually looks like.
Formula 1 Brief
The numbers behind F1’s biggest financial year
$3.87B in revenue, 6.75M fans, and a stacked 2026
Formula 1 Brief
The Town Square That Racing Never Replaced
FOX brings back SPEED
Formula 1 Quick Hit
Etihad becomes Official Partner of McLaren F1 and McLaren United Autosports WEC Hypercar
Three developments in the last week have reshaped the Formula 2 silly season. Here is what moved and why it matters for the F1 pipeline.
Formula 1 Brief
What's Past is Prologue
Lewis Hamilton wants to be unavoidable
Formula 1 Quick Hit
The Power Struggle Red Bull Won't Talk About
The internal tension between Red Bull's chassis and powertrain divisions is shaping their 2026 campaign more than any regulation change.
Formula 1 Brief
Apple Bringing F1 Races to IMAX
Apple is building F1’s first three-tier distribution architecture
Formula 1 Brief
The Case for Creative Directors in Motorsport
Why creative leadership is no longer optional in motorsport, especially for F1.
Formula 1 Brief
They Spent $3 Billion and Never Won. Now They're Back
Is Toyota Buying an F1 Team Without Buying an F1 Team?
Formula 1 Quick Hit
McLaren's Quiet Engineering Revolution
The turnaround at Woking is not about one hire or one concept. It is about a systematic rebuild of engineering culture that took three years to show results.
Formula 1 Brief
The Fernando Alonso Ecosystem
He's preparing racing for life after him
Formula 1 Brief
Aston Martin Isn’t Sleeping on Silicon Valley. It’s Sleeping With It.
Eight Sleep x Aston Martin partnership signals something bigger
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