Gucci’s $150M Turnaround Bet on Formula 1
Kering paid a reported $150M to put Gucci’s name on a fifth-place F1 team. The deal is turnaround infrastructure for the house as much as sponsorship for Alpine.
Vincenzo Landino
Partner + Managing Director
Vincenzo Landino
Partner + Managing Director
U.S.-based Formula 1 business strategist and first generation Italian-American entrepreneur. Since 2014, Vincenzo has focused on humanizing brands through content strategy and production, working with clients including NASCAR, Las Vegas Grand Prix, Snapdragon, T-Mobile for Business, SAP, Oracle, Adobe, and more. He turned Business of Speed into a trusted voice in the motorsport sponsorship and partnership ecosystem.
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