How FinTech is Taking Over Formula 1 Sponsorship
Finance and fintech sponsors on the F1 grid grew 70% in a single season. The money is real, the strategy is deliberate, and the mix tells you where financial services marketing is headed.
Vincenzo Landino
Partner + Managing Director
Vincenzo Landino
Partner + Managing Director
U.S.-based Formula 1 business strategist and first generation Italian-American entrepreneur. Since 2014, Vincenzo has focused on humanizing brands through content strategy and production, working with clients including NASCAR, Las Vegas Grand Prix, Snapdragon, T-Mobile for Business, SAP, Oracle, Adobe, and more. He turned Business of Speed into a trusted voice in the motorsport sponsorship and partnership ecosystem.
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