McLaren's Quiet Engineering Revolution
The turnaround at Woking is not about one hire or one concept. It is about a systematic rebuild of engineering culture that took three years to show results.
Vincenzo Landino
Partner + Managing Director
Everyone wants to point to one moment when McLaren turned the corner. A key hire. A regulation change. A specific aerodynamic concept that unlocked performance.
The reality is less dramatic and more instructive.
Culture eats concept for breakfast
McLaren’s improvement is the product of a systematic rebuild of internal engineering processes that started well before the results appeared on track. The organizational changes (flattening decision-making hierarchies, investing in simulation correlation, rebuilding the wind tunnel program) are individually unglamorous. Collectively, they created an environment where good ideas could be identified, validated, and implemented faster.
This is the part of Formula 1 that does not make highlights packages but determines championships.
The compounding effect
What makes McLaren’s trajectory notable is not the peak performance. Other teams have had strong individual seasons. It is the consistency of development rate across multiple regulation cycles. That consistency is a signature of organizational capability, not aerodynamic inspiration.
Teams that are concept-dependent tend to have volatile performance curves. They find something that works, exploit it, and then struggle when the regulations shift. Teams that are process-dependent tend to converge on performance regardless of the starting point, because the system that finds performance is more reliable than any individual concept.
McLaren appears to have built the latter. That is harder to replicate and harder to beat.
Vincenzo Landino
Partner + Managing Director
U.S.-based Formula 1 business strategist and first generation Italian-American entrepreneur. Since 2014, Vincenzo has focused on humanizing brands through content strategy and production, working with clients including NASCAR, Las Vegas Grand Prix, Snapdragon, T-Mobile for Business, SAP, Oracle, Adobe, and more. He turned Business of Speed into a trusted voice in the motorsport sponsorship and partnership ecosystem.
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