Etihad becomes Official Partner of McLaren F1 and McLaren United Autosports WEC Hypercar
Three developments in the last week have reshaped the Formula 2 silly season. Here is what moved and why it matters for the F1 pipeline.
Vincenzo Landino
Partner + Managing Director
Etihad has become an Official Partner of the McLaren Mastercard Formula 1 Team and the McLaren United Autosports WEC Hypercar Team from 2026.
Zak Brown continues to be the commercial king.
Vincenzo Landino
Partner + Managing Director
U.S.-based Formula 1 business strategist and first generation Italian-American entrepreneur. Since 2014, Vincenzo has focused on humanizing brands through content strategy and production, working with clients including NASCAR, Las Vegas Grand Prix, Snapdragon, T-Mobile for Business, SAP, Oracle, Adobe, and more. He turned Business of Speed into a trusted voice in the motorsport sponsorship and partnership ecosystem.
Related Reading
Barilla and the Business of Taste
Barilla put 220 members of the Formula 1 community at one table on the Monza grid
What Sports Keep Getting Wrong About Creators
Sports properties keep handing premium access to the biggest creators they can find.
Lando Norris Building the Ladder
At 26, Lando Norris is moving from audience ownership into the brutal economics of junior racing